CompanyWeek – Delivering disruptive results: Three ways to leverage diversification to build the impossible

Mark Johnson, Vice President of Sales and Marketing at Reynolds Polymer Technology, details three ways to leverage diversification to build the impossible.

Diversification has been used as a tried and true business strategy for years. Organizations diversify for any number of reasons: a quest for growth, an answer to competition, a rise in demand. Inherent in all diversification activities is a certain level of risk. After all, entering into a new industry or market that differs from your current focus or specialty is indeed risky, and maybe even a little scary. But it’s also where the impossible becomes possible.

Over the course of my career, I have found three truths imperative to company growth and diversification. Read More…