Mark Johnson, Vice President of Sales and Marketing at Reynolds Polymer Technology, details three ways to leverage diversification to build the impossible.

Diversification has been used as a tried and true business strategy for years. Organizations diversify for any number of reasons: a quest for growth, an answer to competition, a rise in demand. Inherent in all diversification activities is a certain level of risk. After all, entering into a new industry or market that differs from your current focus or specialty is indeed risky, and maybe even a little scary. But it’s also where the impossible becomes possible.

Over the course of my career, I have found three truths imperative to company growth and diversification. Read More…